It is interesting how the mobile phone, or cellphone has turned out. In Asia, the text messaging habit started before it become the rage in North America. But it looks like the more diverse uses will be led, or at least equalled by North Americans. The teenagers who grew up with cellphoness are now becoming consumers, and not just any consumers, but technology-comfortable consumers who enjoy the timesaving that new technology brings. We already can pay for items via phone, download music and photos, and do gaming. The general browsing of the Internet has been exceeded now by focus on things like distribution and advertising of brands. Check out mobilemessaging2.com and you will see how mobile marketing is taking hold. I guess it started getting more versatile once the decision was made, a few years ago now, to standardize the mobile phone system using GSM technology, which allows better bandwidth than earlier systems. My sister was able to use her cellphone from the Philippines by just sliding in a Canadian SIM card once she arrived in Canada. The leading company for sms marketing seems to be this one, www.golivemobile.com who feature premium sms, and mobile billing as part of their expertise.